Let’s be real.
Writing a regular stream of content for your business is so much easier said than done.
It takes a lot of time to create quality, effective content that grabs the attention of your readers.
It takes a lot of energy to craft and implement those all important calls to action that get the responses you’re looking for.
And it’s tough work producing blog posts, landing pages and email sequences that convert visitors to your website into customers.
I hear you. Loud and clear.
But the truth is that you’re not alone if you’ve felt that writing content has been a bit of an uphill struggle from time to time.
It’s far more common than you might expect. (But maybe you already knew that?)
Regardless of the reason you’re here, this post serves to show why having regularly written content is immensely beneficial when marketing your business, no matter its size.
Alrighty, let’s not waste any time!
1. Regularly written content boosts the visibility of your business.
The more content you produce and publish, the more chance you create for your audience – your potential customers – to read, consume, and then act in the way you’re looking for.
Seems pretty simple, right?
Well, yes and no.
Yes, because it’s a pretty basic idea. More content = more opportunity to be seen.
And no, because it’s more than just pushing out mediocre, half-baked content for the sake of it. It’s safe to say the world is already feeling a bit over-saturated from all the content already out there.
With that said, it’s important to stress the quality of your content has to be good, and it has to be about something that genuinely matters to your target audience.
You’re never going to reel anyone in (never mind win them over), if you don’t provide them with something they truly care about, and want to spend their time reading.
Basically, your content needs to be full of the good stuff.
2. Regularly written content builds a stronger relationship with your readers.
This point ties in closely with the previous one.
When you have a regular stream of high-quality content, there’s more chance your brand will be recognised more often.
From there, once your target audience begin to associate and recognise your specific ‘brand of content’, you can create a bit of a following for you and your business.
…and just to be clear, I’m not talking about creating a satanic cult following or anything (the guide for converting your target audience into devil worshippers is for a future article).
So long as you maintain the trust and loyalty of your audience by providing high-quality content that really matters to them – you’ll set a precedent for them to expect good things from you.
It’s essential to maintain a good reputation and a strong, lasting relationship with your audience.
3. Regularly written content organically generates traffic to your website.
Remember: more content = more opportunity to be seen?
Well that comes into play here. Again.
Except here we’ll explore how having regularly written content can organically generate traffic to your site.
For a second, let’s take a look at this from a potential customer’s point of view.
Does anyone really love the feeling that they’re being forced or pressured into buying something they don’t fully understand?
As consumers we like to feel like we have control over the decision making power of our purchases. We want to be sure that our choice is the right one for us. And if we don’t fully know what we’re getting into before parting with our money, it’s easy for that hazy lure of doubt and uncertainty to creep in and affect our buying decision.
But here’s where regular content is a great opportunity to give your target market what they’re looking for – without the need to be forceful or pushy.
Everyone loves a freebie – so why not give some free content in the form of information and education about your product, service or business?
Friendly, informative and insightful content will make a potential customer feel more familiar with what you offer, or how you can solve a problem they have.
Not only that, but you’ll also show them that you mean business… or that your business… means business…
The point is that if you can pique someone’s interest by offering something they value or could benefit from, they’re far more likely to click on your links and listen to (read) what you have to say.
Providing your target audience with content they value is an excellent way to organically generate an increased number of leads to your website, with the potential of converting them. More on that later.
4. Regularly written content improves your position in search engine results.
At this point, I think it’s pretty clear that using content to increase the visibility of your business online is a fundamental step to achieving success.
Doing so on search engines, however, is a bit more of a science.
Search Engine Optimisation (SEO) works to get your website or online content ranked in the top results of a search engine.
The process of SEO copywriting is done so by:
- identifying a keyword that your business is trying to rank for
- then producing content (such as articles, reviews, and landing pages) about a related subject to that particular keyword
- and then aiming to rank among the top search results for that keyword.
I guess that seems simple enough, right?
Well, sort of.
It’s a case of ‘easier said than done’.
Consistently maintaining a regular stream of content that tells search engines that your content is both relevant and valuable to people searching for those particular keywords is a pretty sizable challenge. And it can take quite some time to achieve.
But don’t let that put you off, because if you do find yourself short on time or can’t dedicate the energy to this then outsourcing a copywriter with the know-how could be your solution to that problem.
If you’re interested and want to know more about how I can help, let’s chat!
5. Regularly written content doesn’t just tell your audience why your brand is awesome, it shows them.
A consistent stream of content allows your audience to get to know you and your business.
Informative and upfront content creates an opportunity for you to show the expertise of your business as an industry authority. And because you can go into more detail about your product or service, it shows your audience that you know what you’re talking about, (providing that your content is of a high-quality, of course).
Regularly publishing blog posts and articles will do far more for you than any quick, hard sell; or soulless, throwaway tag-lines about how great you are ever could.
6. Regularly written content gives you more opportunities to plug those all important ‘Calls to Action’.
And he goes on to say that:
So, it’s safe to say that they’re pretty important then?
It’s just a terrible shame that the scroll explaining how to use and implement CTAs was lost when the Library of Alexandria burned to the ground, making it one of the great mysteries of the modern age…
…okay, so I’m being sarcastic.
As disappointing as the destruction of the most significant library in the ancient world was for human progression, in seriousness, having a consistent stream of content gives you multiple opportunities to effectively implement your CTAs – repeatedly and systematically.
And once again, more content = more opportunity to be seen = more chance for people to read and then act on your CTAs.
All good things.
7. Regularly written content increases conversions.
Content that has real, tangible value to your reader will give them greater confidence in your ability as a business to deliver what it is they’re looking for.
…if your business supplies water filtration systems to people’s homes, but those same people don’t know exactly what water filter can do for them, or how their lives could benefit from having one – but they’re interested in finding out more – then you have yourself a golden content marketing opportunity to educate and possibly convert them into customers.
Blog posts and FAQ-style articles also allow to take a deeper dive into more specific topics about your product or service. With that, you’ll have a platform to answer some of those burning questions directly.
By providing prospective customers with…
- a solid understanding of your product or service
- the knowledge about how it works
- the problems it solves for the user
- the features and benefits of opting for your product/service/business…
…you can help them move through purchasing decisions more quickly.
To summarise this post, I’ll say this:
Making sure that you have content regularly written for your business website or company blog is hugely beneficial.
When you’ve got to juggle everything from SEO, to researching the topic thoroughly, to managing the quality, to getting the content written – there’s no doubt it can be a challenge, and at times really difficult to stay on top of.
If you do find yourself struggling to consistently produce content, or you’re looking to make a decisive investment before things get tough – then I’m happy to report that there’s a solution.
Outsourcing a copywriter to do this job for you might be the next big step for your marketing campaign.
So, what do you think?
Does a regular stream of content for your business sound good,
do you want to find out more?
Either way, cool!
Let me just finish on a massive thank you for reading this #Write52 post. It has been awesome to have you here.
As well as that, #Write52 now has a snazzy Twitter account – which you can find here.