8 reasons why blogging is great for your customers

8 reasons why blogging is great for your customers
Reading Time: 2 minutes

Tighter deadlines this week has meant that this post is the very definition of short and sweet.

Whether you’re a freelancer, the owner of an SME, or just plain ol’ curious – I’m sure you’ll pick up something about why blogging is great for your customers and potential leads here.

Alrighty, get ready for a quick-fire round.


Blogging allows you to simulate a conversation between you and your audience. It feels more like you’re talking to someone rather than at them. This is a great way to put your reader at ease when they’re consuming your content.


Regularly updating your business’ blog shows your audience that your website (and depending on where you post) your social media accounts are active and up to date. Blog updates are a great remedy if you’re looking to remove that ‘missing in action’ vibe from your online presence.


Blogging doesn’t have to be rigid or static. It provides you with a platform that allows your business to present dynamic and engaging content that can be adapted to the ever-changing market environment. Essential for keeping up with your audience, and the times.


Regular blog posts that consist of accurate and useful information demonstrate to your audience that you mean business. Over time, high-quality posts will show that you’re an authority within your field. At the end of the day, it’s all about that trust factor.


Blogging is a great way to sell without being pushy. When used right, blog posts are a great tool to educate your potential leads, customers, and clients about your product or services. Give people a taste of what it is they’re looking for, then offer them the entrée with all it’s delicious benefits.


Customers and clients will have questions about your product or service – there’s no doubt about it. The more you blog about the key topics that really matter to your audience, the greater chance you have at answering those burning questions. Plus, you answer the questions before a potential lead is put off by the thought of having to contact you directly to ask.


Everyone wants to know what they’re getting into before it’s too late. Blogging allows you to be more transparent and open about the features and benefits of your product or service. It’s a sure-fire way of ensuring that your leads feel confident that they’re making the right decision in opting for your product or service.


Blog posts are a great way of getting your business’ message or calls to action across clearly and succinctly. As a result, blogging allows your customers to get to know you and your business more authentically. And because it’s worth mentioning again – it’s all about instilling that trust.

Oh, and one more thing. I’m a copywriter by trade. If you’re in need of some blog posts to spruce up your online presence, or you feel like you could use some help with your business’ content strategy – give me shout!

You can get in touch via my contact form here.

Alternatively, you can find me up to no good on Twitter @WritersBlick.


Let me just finish on a massive thank you for reading this #Write52 post. It has been awesome to have you here.

If you’re still not sure what #Write52 is, read this and this. Should help clear things up.

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