Chances are, you’re reading this because you’re not too sure what copywriting is or what a copywriter even does.
And you know what? That’s absolutely fine.
Believe me, phrases like “I’m a copywriter” or “I write copy for a living” are regularly met with a look of bewilderment. And truthfully, it really wasn’t that long ago I was in that position myself.
But there’s no need for you to suffer the same confused fate I did.
Let’s get a couple of those burning questions answered.
What exactly is copywriting?
Copywriting is the use of the written word (referred to as ‘copy’) to persuade someone to think, feel or act in a way that achieves a desired outcome or result.
This means that a copywriter is someone who produces the text of publicity materials aimed at achieving your desired results.
Copywriters can deliver a fairly extensive variety of content for your business, and as such written copy can come in many forms. Anything from a blog post, to a website landing page, to fundraising leaflets can be considered ‘copy’.
How could a copywriter benefit your business?
- A copywriter can help you promote your business, convert potential customers, and increase sales of your products and services.
- Good copywriting makes the complicated, not so complicated. Nothing good comes from confusing a reader. Simple explantations win every time.
- A copywriter will get to know your target audience inside and out. Priority number one is tailoring the content for the human being reading it.
- A copywriter will optimise the content on your website to make you more visible and easily found by your customers on search engines. If you’ve seen the Terminator movies, you’ll know it’s a good idea to keep the machines happy too.
- Sure, you could write all the copy for your website yourself, and sure, you could probably re-roof your house too – because you’re awesome. But hiring a copywriter to do the job for you is guaranteed to save you time and resources.
So, what do you think? Sound good?