Process Bliss are a SaaS enterprise who work to improve the way businesses perform their processes. They provide a flexible and generic process software platform that allows businesses to simply and accessibly better their processes.
As part of their content marketing strategy, Process Bliss were looking for authoritative blog content on a range of different topics relating to process within business.
The main purpose of these posts was to encourage users to populate their Process Bliss accounts with pre-made process templates. Blog topics ranged from ‘bug reporting’ to ‘UX testing’.
While ensuring that the content was primarily informative for Process Bliss, it was just as much of a priority that the tone of voice of the blog posts was friendly and conversational.