This post has been designed as a ‘walkthrough guide’ that explains the process involved when working with a copywriter. The aim was to keep it as succinct as possible.
If you have any questions about the copywriting process that aren’t answered within this post – give me a shout!
You can get in touch here.
(1) The client and the copywriter arrange a date and time for a meeting/phone call.
(2) Briefing Stage
The brief is an opportunity to gather the important details of the project. The brief is the foundation that will eventually set the project in motion.
Often, the copywriter will produce a project proposal. This includes: a summary of the project, how the copywriter intends to approach the project, and outlines any of the ‘calls to action’. A safety net that makes sure the copywriter is on the right track.
A few of the things a copywriting contract will include are: a project summary, changes and revision conditions, a copyright ownership declaration, legalities, prices and fees, payment conditions, timeframes and deadlines. And a squiggle (a.k.a. “a signature”).
(3.3) Price Quote
The price quote for the project will appear in the copywriter’s contract.
(4.1) The copywriter invoices the client for the deposit.
Clients should expect the deposit to be anywhere between 25-50% of the final project fee.
(4.2) The client pays the deposit.
(5) The copywriter begins work.
The time the initial research and drafting takes will vary from project to project.
(6.1) The copywriter produces the first draft.
(6.2) The client reviews the first draft.
(7.1) The copywriter edits and amends the first draft.
(7.2) The client reviews the revised draft.
(8) The copywriter completes any final tweaks and polishing needed to the revised draft.
(9.1) The copywriter sends the Final Invoice (minus the deposit)
(9.2) The copywriter may request the client reviews the service that they provided.
For the copywriter, a testimonial is valuable social proof that reassures future clients that they are able to deliver on what they say they can do.
(10) The copy is ready to be published!