Simplified: The process of working with a copywriter

Simplified: The process of working with a copywriter
Reading Time: 3 minutes

This post is an abridged version of Explained: The process of working with a copywriter.

This post has been designed as a ‘walkthrough guide’ that explains the process involved when working with a copywriter. The aim was to keep it as succinct as possible.

If you have any questions about the copywriting process that aren’t answered within this post – give me a shout!

You can get in touch here.

(1)  The client and the copywriter arrange a date and time for a meeting/phone call.

#48607e Arrow 5

(2) Briefing Stage

The brief is an opportunity to gather the important details of the project. The brief is the foundation that will eventually set the project in motion.

#48607e Arrow 6

(3.1) Proposal

Often, the copywriter will produce a project proposal. This includes: a summary of the project, how the copywriter intends to approach the project, and outlines any of the ‘calls to action’. A safety net that makes sure the copywriter is on the right track.

#48607e Arrow 5

(3.2) Contract

A few of the things a copywriting contract will include are: a project summary, changes and revision conditions, a copyright ownership declaration, legalities, prices and fees, payment conditions, timeframes and deadlines. And a squiggle (a.k.a. “a signature”).

#48607e Arrow 3

(3.3) Price Quote

The price quote for the project will appear in the copywriter’s contract.

#48607e Arrow 6

(4.1) The copywriter invoices the client for the deposit.

Clients should expect the deposit to be anywhere between 25-50% of the final project fee.

#48607e Arrow 5

(4.2) The client pays the deposit.

#48607e Arrow 6

(5) The copywriter begins work.

The time the initial research and drafting takes will vary from project to project.

#48607e Arrow 3

(6.1) The copywriter produces the first draft.

#48607e Arrow 6

(6.2) The client reviews the first draft.

#48607e Arrow 5

(7.1) The copywriter edits and amends the first draft.

#48607e Arrow 3

(7.2) The client reviews the revised draft.

#48607e Arrow 6

(8) The copywriter completes any final tweaks and polishing needed to the revised draft.

#48607e Arrow 5

(9.1) The copywriter sends the Final Invoice (minus the deposit)

#48607e Arrow 3

(9.2) The copywriter may request the client reviews the service that they provided.

For the copywriter, a testimonial is valuable social proof that reassures future clients that they are able to deliver on what they say they can do.

#48607e Arrow 5

(10) The copy is ready to be published!

Oh, and one more thing. I’m a copywriter by trade. If you’re in need of some new copy to spruce up your online presence – give me shout!

You can get in touch via my contact form here.

Alternatively, you can find me up to no good on Twitter @WritersBlick.